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Mango, Barcelona and the Golden Button award

26 June, 2012

Wisharawish Akarasantisook, the winner of the 2012 edition. / Mango

Barcelona hosted the 4th edition of the Mango Fashion Awards. The most well-endowed fashion award in the world.

The city’s businessmen say that the name of Barcelona has tremendous force on an international level. Companies such as Mango undoubtedly make enormous contributions to this fame and one good example of this was the presentation of its fashion prize, the most well-endowed in the world, last May.

“We are very proud to hold the award ceremony for these prizes, they are unique platform for young designers and a magnificent way of making Barcelona better known”, explained the president of the company, Isak Andik. In addition, the company plans to include Design in Barcelona on its clothing labels for next season.

Supporting talent

The winner of the 2012 edition –the awards take place every 18 months- was the young Thai designer, Wisharawish Akarasantisook. Surprised and touched by the recognition of the jury, he said that the 300 thousand Euros prize money would be used to “make his own company grow”. At present the designer has no outlets of his own and he admits that this prize “will represent a very important push”. “This is the best platform to make my work known all over the world, I am very grateful”, said Akarasantisook.

The Thai designer was chosen from among a total of 10 finalists, including the Spanish couple Spastor, the French creator Christine Phung or the Japanese Takayuki Tanaka and Motoyuki Matsumoto, among others. All the designs could be seen on Barcelona’s Passeig de Gràcia, in special methacrylate showcases that enabled the public to admire the skill and care of many of the competing proposals.

The Mango Fashion Awards were created in 2007. The holding of these awards in Barcelona has always gone hand-in-hand with the celebration of a fashion festival and the attention of the press sector professionals on an international level.

In addition, the awards are decided by an outstanding jury and a president of renown in the industry. This year it was the Venezuelan designer, Carolina Herrera, in the previous edition it was the designer Jean Paul Gaultier. Herrera was awarded the Golden Button, a distinction that recognises the consolidated trajectory of great names in fashion.

The award giving ceremony took place during a dinner in the National Art Museum of Catalonia. It was attended by more than 400 people, many of them very well known in the world of fashion as well as the stars of television programmes. This was the case of the model Kate Moss, image of the brand and member of the jury.

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