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Fashion, but especially industry

4 March, 2013

Jan iú Més presented the collection "In & Out de Jan iú Més for Punto Blanco” at 080. / 080 Barcelona Fashion

Barcelona Fashion Week brought together Passarel·la 080, the Little Barcelona trade fair and the ModaFad event. Altogether, the week drew a record number of visitors, with 28,000 people passing through the Disseny Hub Barcelona building.

During the final days of January, the Catalan capital’s premier fashion events worked together once again to secure a place on the international fashion show calendar. The 11th 080 Barcelona Fashion event kicked off a week crammed with activities and showcases for seeing the best of local creativity, industry and design.

“080 is the launch pad for the promotion and internationalisation of our design and fashion sector,” says the head of the Commerce, Crafts and Fashion Consortium of Catalonia (CCAM), Miquel Rodríguez.

Indeed, the Catalan government and the various agents representing the local fashion sector have been working for years to make Fashion Week a true symbiosis of industry and design. “This type of pairing is much more common in countries like Italy, Franceor Great Britain. It is really the only way to forge a strong image of our industry both on foreign markets and at home. It is important to offer a high-quality product that also has added value. That’s the only way we can compete,” say Jan Zamora and Alfonso Peña from the firm Jan iú Més, who presented the collection “In & Out de Jan iú Més for Punto Blanco” at 080.

Hand-in-hand to become stronger

“Punto Blanco already worked with Jan iú Més at the Spring-Summer 2013 show. On that occasion, they styled a men’s underwear collection. Now they have gone a step further and created a capsule collection which will primarily be found in Punto Blanco stores starting in autumn,” says Punto Blanco marketing manager Anna Zenón.

This is not the first time Punto Blanco has drawn on a designer’s talent and creativity to enhance its collections. “You can find David Valls for Punto Blanco pieces in-store right now. Their positive sales encouraged us to collaborate with other designers and we don’t rule out the possibility of presenting further collections with Jan iú Més or other new designers. The collections’ success will determine the line to follow in the future,” Ms Zenón added.

Designers and industry joining forces “is not new”, say the design duo from Jan iú Més, but it is still fairly exceptional: “It is more common for industry to hook up with a celebrity of some kind rather than a designer, who can give a different image to what the textile industry usually offers. A designer can bring innovation and creativity”.

Calendar with companies

To counteract this situation, 080 has endeavoured to provide industry with a leading role on its calendar. A group of companies from the Catalan Textile and Fashion Association took part, and for the first time ever the event included a congress on the fashion industry dedicated to the distribution sector and organised by the online trade rag Modaes.

Four parallel exhibitions were also arranged. Particularly of note was the one that paid homage to Andrés Sardá. An exhibition space was set aside to promote the role of hairstylists with pieces from theRaffelPagesMuseum, and there were exhibitions on Jeanne Lanvin’s time inBarcelonaand on the model Francina. These events brought extra gravitas toBarcelona’s relationship with the fashion sector.

On the catwalk

Mango, which recently opened its largest store inSpainonBarcelona’s Passeig de Gràcia, kicked off the 080 calendar with a show that featured the male fashion model River Viiperi. Desigual was the next company to take to the 080 stage in a show that once again had all of the power of the colourful, imaginative designs it is known for. Desigual also opted for a famous catwalk star, the internationally renowned model Irina Shayk, who wore designs from the We Love collection. Major international labels included Custo, making its first outing at 080 and keen to provide a preview of the designs it debuted inNew Yorkin February.

Awards for creativity

Designer Míriam Ponsa was a name on everyone’s lips at Fashion Week. Her “Rêves d’un voyage” took home the award for best collection presented at 080. Young designer Marta Ortí picked up the 080 Design Contest prize awarded by the Government of Catalonia from among design schools for the best merchandising idea which will go on sale at the nextBarcelona080 event, to be held in the Hospital de SantPaugrounds in summer.

ModaFad, the show for up-and-coming designers, was also present at Fashion Week. The designers were Sicc and Paul, The Coop by Rois-Campoy and Nicolas Rivero. These firms’ collections could be seen in the ModaFad show held as part of the 080 programme.

Children’s fashion

Finally, 50 children’s fashion firms attended the Little Barcelona trade fair. Around a quarter of the companies came from abroad. “Little may become a platform for children’s fashion in southernEurope. We are happy to take it slowly and will deliver on our goal becauseBarcelona is a heavyweight name in the sector,” says the fair’s founder Anna Castán. Together with Javier Royo and Sílvia Tarrés, Ms Castán decided in 2011 to create an event in the Catalan capital to showcase children’s fashion firms that, as she puts it, differ from “traditional blues and pinks”.

Slowly but surely their work is paying off and at this, the fair’s third outing, again they had a good response from the public and labels alike. “There will be a new Little in summer and we are endeavouring to carve a greater international presence. It won’t be easy because it takes time to make a name for yourself on the international calendar, particularly when we have the Playtime fair, which has around 400 exhibitors, just a few days before us in Paris,” Ms Castán says. However, she believes it is “necessary to continue to bring not just clothing labels to Little but to extend to others within the children’s sector too”.

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