Lena Lumelsky wins the third El Botón-MANGO Fashion Awards
5 November, 2010
Jean Paul Gaultier, José Montilla, Lena Lumelsky, Jordi Hereu, Isak Andic, Ana García Siñeriz and Boris Izaguirre during the "El Botón-Mango Fashion Awards".
The El Botón-MANGO Fashion Awards were created to promote and strengthen the international presence of young fashion talents. Their prize, with a monetary value of 300,000 euros, is the largest sum awarded at any international fashion competition. The prize ceremony for the third edition of this contest was held last October 20th at the MNAC (Museu Nacional d’Art de Catalunya) in Barcelona.
Upon winning the third El Botón-MANGO fashion awards, Lena Lumelsky, an Israeli-born Belgian designer, declared “I am very grateful to MANGO for offering me this fantastic opportunity to be able to display my Collection before all the press and the guests; all the finalists are amazed at the warm reception we have been given.” The Catalan designers Xavier Zazo and Clara Brull, who produce the Zazo & Brull designs and who showed their collection at Barcelona’s Passeig de Gràcia along with the other competitors, were among the 10 finalists for the award.
In relation to her projects, Lumelsky explained, “I am going to continue to develop a personalized and handmade collection in Antwerp, but thanks to this award I can increase the number of retail outlets on an international level and above all, the most important thing, I will be able to realize my dream: to present a collection in Paris.”
The night’s other award-winner was the Chairman of the Jury, designer Jean Paul Gaultier, who received the “Gold Button” award in recognition of his illustrious fashion career. Gaultier called the MANGO Fashion Awards “a great opportunity for young designers. Apart from the economic generosity, the chance to produce a collection for a brand like Mango will open so many doors. If such an award had been around when I first began, I would have presented myself as a candidate.” Regarding the quality of the offerings, he stated, “In this competition, I have seen the great talent that exists among the young designers. Some are more creative, while others work on ideas that have already been developed, yet all of them are very good and have great quality.”
Other protagonists of the evening were Scarlett Johansson, the current image of the brand, and Isak Andic, the president of the company and host of the event, which was attended by representatives of the worlds of fashion, society, politics, and culture. MANGO is currently the second largest exporter of women’s fashion in Spain, with more than 1,600 stores and a presence in 100 countries.