Sneak preview of collaboration between Desigual and Christian Lacroix
11 February, 2011
Dream, new collection of Desigual for the 2011-2012 Autum/Winter season.
Dream. Desigual will debut a new collection by this name for the 2011-2012 Autumn/Winter season, a collection which they previewed this January at a venue located next to the company’s Design Center. Inspired by dreams, the collection aims to support all the dreamers of the world. Its message: live the life you want to live, go after your desires, keep moving forward, overcome challenges, and most importantly: dream. These words are in line with the company’s optimism and personality as passionate, fresh, cosmopolitan non-conformists, and also featured prominently on the catwalk, where models sported messages including “be free,” “be different” and “I want to be free.”
The fashion show’s features included the launch of Desigual’s new underwear line and a sneak preview of 30 special pieces created by Desigual’s creative team in collaboration with designer Christian Lacroix. The full collection will debut in Summer 2010. According to Desigual’s creative team, “it will merge our hearts, minds, and creativity into a shared vision. Our first exploration will tell us about all of the good we can do; we liked the idea even before we got started on it.”
Desigual’s Fall/Winter 2011-2012 Collection continues to trumpet their colorful style, including folk looks and evening wear lines for her and college looks and denim lines for him. These are combined with accessories mixing leather, denim, and patent leather. Their kids collection also inhabited this dream world, playing with dreams and inspiring us to dream through its vibrantly colored pieces inspired by a folky feel for girls and college looks for boys.
Desigual, which just opened its newest store in San Francisco, finished 2010 with more than 200 stores of its own, 7,000 multi-brand distributors, and 1,700 shop-in-shops in department stores around the world. Together, they accounted for an annual turnover of more than €430 million.