The sixth edition of the 080, marked by an uncertain future
23 July, 2010
The fashion industry continues in its fight to get out of the present economic situation as unscathed as possible. The catwalks are a good focus of attraction, bringing together buyers, businesses and public interested in current trends, and the 080 is no exception. With over 10,100 visitors, some 8% up on last year, it left a sweet taste in the organisers’ mouths. Commercial exchange, which often acts as a barometer to measure the success of a show, was also up to expectations, with 560 contacts.
In this sense, at the opening of the sixth edition, the Minister for Innovation, Universities and Business of the Government of Catalonia, Josep Huguet, highlighted that “three years after starting up the 080 and five after changing tack in public policy regarding aid for Catalan fashion, the results show that we chose the right model.” Words that are borne out by the official figures: since the first edition, public participation has increased by 140%, while commercial activity and private involvement has also risen, going from 2 sponsors to 21 collaborating companies.
In this same framework, the Minister took the opportunity to comment that the 2010-2013 Strategic Plan for Fashion would be presented shortly, which will carry on from the previous plan, presented in 2007. A declaration of intent surrounded by increasingly insistent rumours that point to a possible change of model if CIU win the next elections. On a number of occasions, the Convergència party has said that it would change the present model, updated in 2004 by the Catalan tripartite government, that led to the disappearance of Barcelona Fashion Week and the historic Passarel·la Gaudí fashion show. This change led to companies such as Sita Murt and TCN going to Madrid, to the Cibeles fashion show. The mystery surrounding the model to be followed in Catalonia in the future, then, is still unanswered until the results of the next regional elections.
Outside the controversy and with the same enthusiasm and creativity that was expected, some twenty designers presented their proposals for spring-summer 2011, including Josep Abril, Miriam Ponsa, Cardona Bonache, Alexis Reyna, Celia Vela and Jan Iú Més, winners of the 080 Barcelona Fashion Prize for the best collection in the previous edition and which brought this year’s show to an end.
Manuel Bolaño and Juan Antonio Ávalos, prize for the best collections
The 080 Barcelona Fashion Prize for the best collection for women went to designer Manuel Bolaño, while the men’s category was won by Juan Antonio Ávalos. This is the fourth edition of the awards, worth 10,000 euros each.
At the awards ceremony, Josep Huguet highlighted the consolidation of the show and the desire for 080 Barcelona Fashion to “continue helping creators to become international” and to “open up channels of commercialisation for fashion micro-businesses and SMEs”. This reference to its consolidation was repeated constantly during the show and aimed to put an end to the voices that believe that there will not be a new edition.