Rethinking Retail

UNIQLO – Reaching Out to the Customer

, Retail Specialist

UNIQLO (ユニクロ, “unique clothing”) is today a leading brand in international retail and everyone is keen to hear when and where it will next set up shop. We have been checking out its openings across Europe on the different trips we have made with businesspeople on the Retail Tour and have been able to experience and see its implementation in each different place. [read more…]

360-Degree Connected Customers

Inmaculada Urrea,
expert consultant on branding at SOFOCO

New spaces, new shopping experiences

Maria Segarra,
retail specialist and director of Competitiveness and Training at the Barcelona Chamber of Commerce

Internationalisation: A Commitment for the Long Haul

Pelayo Corella,
Joint director of the master’s course on International Retail, International Business School, Pompeu Fabra University

Our commercial offer…selling to WHOSE taste?

Maria Segarra,
retail specialist and director of Competitiveness and Training at the Barcelona Chamber of Commerce

Brand or Company: That is the Dilemma.

Inmaculada Urrea,
expert consultant on branding at SOFOCO

Avinguda Diagonal Starts to Move

Maria Segarra,
retail specialist and director of Competitiveness and Training at the Barcelona Chamber of Commerce

Agenda Fashion-Retail

Services of Barcelona és moda

eCommerce

Obre el teu negoci a la xarxa

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Business Support

Ets una persona emprenedora? Estàs pensant en crear la teva empresa?

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Mystery Shoppìng

Vens tot el que voldries vendre? Saps si el teu client ha quedat satisfet? El nivell d'atenció, tracte i presència que ofereix el teu personal és el correcte?

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